Austin, Texas — The barbecue rubs you know and love are back, and they’re even better than they were when they first arrived in Texas in the 1990s.
Now, they’re more affordable, easier to find and easier to buy.
But if you’re still waiting to experience them for yourself, a new brand called Austin Texan BBQ has you covered.
And it’s making an impact.
According to The Texas Tribune, Austin Texantubs has a growing following of fans and is expected to grow its revenue from $3 million in 2017 to $5 million in 2019.
That’s a pretty big jump.
According the company’s site, the Austin Texans barbecue rub is a blend of spices that were originally made in Texas.
Its name comes from the Texas city where the company was founded.
The company offers barbecue rub blends in two different varieties: Austin and Texas.
The first one is a basic barbecue rub with just a hint of garlic, a little onion and some spices, the company said on its website.
The second, called Austin Texas BBQ, is a spice blend with spices added by hand and blends with other brands, like barbecue rub and BBQ seasoning.
The Austin Texants brand is expected in stores in July.
The Texas-based company said in a press release that it’s now targeting a wider audience, and its Austin-based Austin barbecue rub brand will debut in the U.S. in the summer of 2019.
The brand has also been gaining momentum in China.
According to The Wall Street Journal, it was the number one seller on China’s biggest e-commerce platform in July, and it’s expected to continue to be the top seller in 2018.
According a report by the Wall Street Review, the brand is also targeting millennials.
In China, the millennial market is estimated to be worth $60 billion by 2020.
The Wall Review says the brand has been selling a lot of the barbecue rub in China, and this new Austin Texas brand will be aimed at them.
The Texas Tribune notes that the Austin Texans barbecue rub isn’t the only one that’s getting a push in China these days.
According the report, another brand, the Shanghai-based Hot BBQ, has also taken off.
According its site, Hot BBQ is made up of “an all-natural, non-toxic, 100 percent vegan, natural oil, emulsifier, and preservative,” which it says is “the best way to create a great barbecue rub.”